Meet Brady and Alexx McCarthy—sibling co-founders of SiBS (SuperBrady Studios)! 

This dynamic duo launched S(i)BS to ignite children’s imaginations. Their mission is to help children discover their own unique superpowers, see the awesome abilities in themselves and others, and make sure everyone feels included in the fun.

Their partnership started when they wrote their first children’s book together about Brady’s life with Down syndrome and the importance of inclusion. They have now expanded their online SuperBradyShop to include Brady’s artwork on fun children’s products and room decor. They also share SuperBrady’s adventures, have their own YouTube Podcast, and conduct both in-person and virtual school assemblies.

Our brother, Bailey, runs our social media. You can follow us on IG @superbradyshop.

by Brady & Alexx

by Brady & Alexx

by Brady & Alexx

Brady & Alexx, have written a series of SuperBrady children’s books. The first one, “SuperBrady: A Story of Inclusion,” is about Brady’s life growing up with Down syndrome and how important inclusion was for him. Their second book, “In Common,” teaches the lesson that though it’s easy to see how someone is different than you, it’s more fun to take the time to discover what you might have in common with them. Both books are available for purchase on Amazon to share with your children and their classmates: SuperBrady: A Story of Inclusion and In Common.

SuperBrady in Libraries

SuperBrady’s Journey

Brady’s Awards

  • 2025 NDSS and Voya Cares Entrepreneur Grant – SuperBrady was the recipient of a $10,000 Grant from NDSS and Voya Financial to help further build their business.
  • 2024 Blake Pyron Entrepreneurship Scholarship Winner – Brady won $500 to invest in his business.
  • 2022 Adams and Giannou Scholarship Winner – Brady won $1000 in recognition for enriching the lives of others in his community.
  • NDSS 2022 Dan Piper Award Winner – This prestigious award, presented by the National Down Syndrome Society, is given to an individual who through everyday activities, brings about a greater public awareness and understanding of people with Down syndrome. It was awarded to him at the NDSS 2022 NYC BuddyWalk.
  • For more about Brady’s Advocacy work, click on the menu tab “Press.”

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